Beside is not one assistant doing everything. It is a team of about thirty specialists, each with one job and its own rhythm, working your business between them.

You never have to manage any of them. But knowing who is on shift makes it much easier to understand what Beside is doing, and why some things happen in seconds while others take a few minutes.

📖 How Beside works

Always on duty

Five roles run whatever else is happening. They need nothing connected to do their job.

Who	What they do
🧠 The Strategist	Reads everything that has happened since it last looked, and decides what is worth proposing. This is the one people mean when they say "the agent".
🛎 The Front desk	Reacts on the spot instead of deliberating. A missed call or a new review is dealt with without waiting for anyone else.
📤 The Dispatcher	Does not think at all. Checks for approved work that is due and actually sends it. The only one who spends your credits.
🦺 The Foreman	Runs the standing routines and picks up whatever is due.
🏃 The Runner	Carries decisions out of the app, texting you what is waiting so you can approve from your phone.

The research desk

Six roles work out where your business is losing customers, then keep re-measuring rather than assessing you once and forgetting.

Who	What they do
🔍 The Investigator	Your first-day audit. Writes your Library: the thesis on your business, your funnel audit, your website audit, your reviews and sentiment, your plan and your KPIs. Then sets the rest of the team to work.
⚔ The Rival watcher	Produces your competitive analysis: who else is competing for your customers, and what they are doing.
🩺 The Diagnostician	Turns raw findings into your Visibility and Convert scores, and re-measures about a week after any completed work so the effect has had time to show.
🔁 The Re-auditor	Re-runs the full audit roughly every two weeks.
📡 The Scout	Watches the outside world once a week: new reviews, mentions of your business, what your competitors are advertising.
📈 The Rank tracker	Tracks where you actually rank, both in search results and in AI-generated answers.

Build and run

Five roles make and maintain your website and your ads.

Who	What they do
🏗 The Builder	Constructs and publishes your website in the first burst of work after setup.
🔧 The Mechanic	Keeps the site healthy afterwards: how fast it loads, whether tracking still works, the weekly upkeep.
🖼 The Curator	Gathers every image of your business it can find, from your site, your Instagram and your Google Business Profile, then sorts them by what they actually show.
📣 The Media buyer	Keeps your ads current: what they are projected to bring in, how they are performing, what changed.
🚀 The Launch manager	Walks your first ads launch phase by phase, stopping for your approval between each one.

Your customer side

Eight roles watch your connected systems every few minutes, then act on what comes back.

Who	What they do
📬 The Mail clerks	Check everything you have connected, every few minutes: email, calendar, customer records, calls and texts. Everything else Beside does starts with what they bring back.
📦 The Importer	Pulls your full customer history the first time a system connects, so Beside starts with your real past rather than a blank page.
👤 The Profiler	Works out what is going on with each customer as their activity changes.
🗂 The Registrar	Keeps lifecycle stages honest, with a nightly recompute and a repair pass.
🤝 The Account manager	Spots relationships worth reviving and proposes what to do about them.
📞 The Follow-up rep	Chases quoted work that never closed.
⭐ The Reputation manager	Asks for a review once a job is finished, matches it back to the customer when it appears, and writes your monthly reputation report.
🧲 The Retention officer	Flags customers about to lapse, before they do.

Behind the scenes

Six roles you will rarely see mentioned, and would notice immediately if they stopped.

Who	What they do
🧹 The Janitor	Keeps the queues moving so nothing sits waiting.
🚑 The Paramedic	Restarts anything that stalls. It is the reason a job that fails to start is not lost.
✍ The Editor	Writes your weekly digest and your end-of-day report, and stays quiet when there is nothing worth saying.
📊 The Intel analysts	Turn your call and customer history into measured evidence, so the rest of the team quotes facts instead of guessing.
🧮 The Bookkeeper	Tops up your credits on your renewal date and keeps the ledger straight.
🎚 The Autonomy officer	Notices what you keep approving and suggests where you might let Beside act on its own.

Who looks after each part of Beside

Where you see it	Who keeps it running
Beside Agent	The Strategist, the Front desk, the Dispatcher, the Foreman, the Runner, the Paramedic, the Account manager, the Follow-up rep, the Retention officer
Visibility and Convert	The Diagnostician, the Re-auditor, the Rival watcher, the Rank tracker, the Scout, the Intel analysts
Library	The Investigator, the Curator, the Rival watcher, the Scout, the Intel analysts, the Editor
Customers	The Mail clerks, the Importer, the Profiler, the Registrar
Website	The Builder, the Mechanic, the Curator
Ads	The Media buyer, the Launch manager
Reviews	The Reputation manager, the Scout
Calendar	The Mail clerks
Ask Beside	Nobody, by design. The chat runs when you type, and never on its own.

FAQ

Do I have to manage any of this?

No. You never assign work to anyone. You approve what Beside proposes, and decide which of your tools it may use on its own. 📖 Choose what Beside can do on its own

Does a bigger team cost me more credits?

No. Only carrying out approved work spends credits. Everyone else watching, measuring and proposing costs you nothing. 📖 Understand your plan and credits

Some of them cannot have much to do.

Most of the team depends on what you have connected. Without a customer system, the Follow-up rep and the Retention officer have nothing to look at. Without a Google Business Profile, the Reputation manager cannot work. The more Beside can see, the more of the team is actually on shift.

Are they all working at night?

Yes. The team watches your business and decides what is worth doing around the clock, and your plan does not change that: Standard and Pro differ only in how many credits you get each month.

One thing is held back on purpose. A text to a customer that would land between 9pm and 8am your local time is scheduled for the next morning instead, so your business never wakes someone up. 📖 Understand your plan and credits

Meet your team