Growing a local business starts with knowing your numbers: how many people reached out, how many got an answer, how many booked and how many paid. Most owners can't answer those questions offhand, and most guess high.
Beside counts it for you as it works, without a spreadsheet. This article shows where to find each number: the calls you would have missed, your leads and jobs from first contact to paid, how easily customers find you, what your ads really brought in, and everything Beside did for you.
Why your numbers come first
Most "we need more leads" problems turn out to be "we answered half of them and followed up on none". A plumber who misses a third of their calls doesn't need more ads yet. A cleaning company whose quotes never get a second message doesn't need more quotes.
Your numbers tell you which leak to fix first, and later whether the fix worked. None of them is a promise: they show where you stand today, so you can see what changes.
💡 Write down a normal week first: Before you change anything, note how many calls you missed, how many leads came in and how many jobs you finished in a typical week. That is the baseline you will compare against.
Calls you would have missed
Every call that reaches your Beside line is logged, whoever answers it:
Your calls list. In the Beside mobile app, each call is marked Missed, Receptionist handled or You answered. Scroll back over a week to see how many your Receptionist caught.
Call summaries. Every call your Receptionist takes comes with a summary and a transcript, so you can see who called and what they wanted. 📖 AI call summaries and transcripts
Daily Recap. In the Beside mobile app, a daily summary of your calls, texts and follow-ups. 📖 Manage your Daily Recap
Ask Beside. Ask "How many calls did I get last week?" or "List my missed calls from this week". 📖 Call insights and analytics
At agent.beside.com. Each call your Receptionist takes is recapped in your chat with Beside, and the Receptionist card on the home view of Chat shows your last answered call.
📌 No single counter yet:
Beside does not show one "calls caught" total. Your calls list, Daily Recap and Ask Beside are where you count them.
Leads and jobs, from first contact to paid
Jobs, in the left menu at agent.beside.com, lists every request that came in: from your Receptionist, your website, your booking page or your ads. Each one shows where it got to:
Step | What it tells you |
Received | A lead came in and nobody has been in touch yet |
Contacted | Someone reached them |
Booked | There is a slot in the diary |
Done | The work is finished |
Paid | The money is in |
Closed | It ended early, with the reason: could not reach them, did not book, cancelled, no-show and so on |
Switch between Open, Closed and All, or use Search jobs to find someone. Counting a month of requests by step shows you where leads drop off, and the closed ones tell you why.
How easily customers find you
Your Marketing Audit shows where you stand online. Its card is on the home view of Chat, and you can also open it from your Library.
Marketing score, out of 100, built from two parts: Visibility, how easily customers find you, and Reputation, what they see when they compare you.
A score for each place customers look: Google Maps, Google Search, AI answers like ChatGPT, and your Google reviews.
How you compare with the local businesses your customers also find.
A score that is Not measured yet is normal early on: Beside shows what it is still missing rather than inventing a number.
What your ads really brought in
Ads in the left menu opens the Ads Manager. It judges your ads on customers and revenue, not clicks, over 7 days, 30 days or 90 days:
Spent, what your ads cost
Leads, the people who first reached you through an ad
Customers, the ad leads who received an invoice
Ad Revenue, Revenue after ad spend and ROAS, what came back for every dollar spent
See who under Leads or Customers opens the real people behind the number. If you see a Tracking issue, fix it before judging a campaign: until then the revenue figures are incomplete.
What Beside did for you
Activity. Select Beside's name at the top of Chat to open its profile. Activity lists what Beside is working on and everything it finished, grouped by day. Open a finished item to see where the result was Saved in and when it was Completed.
End-of-day update. On days when there is something to report, Beside sends a short update on the last 24 hours in Chat, and by text if you get its updates by text.
Weekly Digest. Every Monday, Beside sums up its week. The full digest is filed in your Library, with a short headline in Chat.
Daily to-do email. A morning email of what is waiting on you and what Beside completed the day before. Turn it on in Settings → Notifications.
FAQ
Is there one dashboard with all my numbers?
Is there one dashboard with all my numbers?
Not yet. Your calls live in Beside Phone, your leads and jobs under Jobs, your scores in the Marketing Audit, your ad results in the Ads Manager, and Beside's own work under Activity. Beside's Weekly Digest is the closest thing to one summary.
Why do so few of my jobs show as paid?
Why do so few of my jobs show as paid?
Beside can only count what it can see. Connect Housecall Pro, GoHighLevel or Follow Up Boss so finished and paid jobs come in on their own, or mark jobs Done and Paid yourself under Jobs. 📖 Connect your tools to Beside
Can Beside promise more calls or a higher ranking?
Can Beside promise more calls or a higher ranking?
No. Nobody can honestly guarantee a ranking or a number of calls. Beside measures where you stand and shows you what changes as it works, so you can judge for yourself.
How soon will my numbers move?
How soon will my numbers move?
It depends on the number. Answering every call shows up in your calls list the same week. Reviews and your ranking on Google build over weeks and months. Compare against the baseline week you wrote down rather than day to day.
Can I see Daily Recap on the web?
Can I see Daily Recap on the web?
Daily Recap is set up and delivered in the Beside mobile app. At agent.beside.com, Beside's end-of-day update and Weekly Digest cover its own work instead. 📖 Manage your Daily Recap
My ads show leads but no customers. Are they working?
My ads show leads but no customers. Are they working?
Check for a Tracking issue first. Then make sure Beside can see invoices: a customer only counts once they received one, through your connected customer system. If both are fine, the number is real, and Beside's optimization work is there to act on it.