Your Google Business Profile has an updates section that most businesses never touch. Posts, in the Grow section of the left menu, is where Beside keeps it going for you.

You supply photos of the jobs you finish. Beside writes each update from one of them and publishes it to your profile, where customers see it next to your photos and reviews in Search and Maps.

There is no compose box on purpose. The point is that you stop thinking about your Google profile, not that you get another thing to write.

A profile with no activity for months reads as a business that may have closed. A steady cadence is the cheapest way to show both Google and a customer that you are open and working.

Every update carries a photo of real work, so someone weighing you up has something to look at rather than only something to read.

Two things, and then it runs on its own:

Photos ready to post shows how many are waiting, with thumbnails. Remove any you would rather not see published.

Email photos in gives you an address of your own. Select Copy, save it as a contact on your phone, and send photos to it at the end of a job. They land straight in the pool.

This is the one that sticks, because it needs nothing but your camera roll and the share sheet you already use.

If the address ever gets out, Change address replaces it with a new one. The old address stops working.

Select Add photos on the Photos ready to post card, or drag photos straight onto it.

Photos from recent work lists the jobs you have just finished and the customers who have just reviewed you, so you are reminded of what is worth photographing. Add a photo to any of them and it becomes your next update.

When the pool is empty, Photos Beside already found offers images it has gathered from your Google profile, your website, your Instagram and your reviews, each labelled with where it came from.

You choose, on the Next update card:

There is also a switch for whether Beside adds each photo to your Google photo gallery as well as posting it.

Next update tells you when the next one is due, or what is holding it up:

The card at the top of the page judges one thing only: how long it has been since anything was published. It is about your profile, not about Beside, so it stays red while nothing has gone out even when your agent is working perfectly and simply has no photos.

Updates lists everything Beside has written, newest first, each with its state:

Once anything has been published, Open Google Profile at the top of the page takes you to your profile itself.

That is your autonomy for Reviews & Google profile, the same setting that governs your review replies. On Ask first, every update waits in the list for your approval. On Auto, Beside publishes them itself and you see them afterwards.

📖 Choose what Beside can do on its own

A published update costs 50 credits. Writing one, and looking at it before you decide, costs nothing. 📖 Understand your plan and credits

Nothing has been published. Read Next update first, because it names the actual reason rather than a generic one. The two common answers are that your Google Business Profile is not connected, or that the photo pool is empty.

You emailed photos and nothing arrived. Check the address you sent to against the one on the Email photos in card, since Change address retires the previous one. Photos Google will not accept are also dropped: see the size and format note above.

Your photos keep getting rejected. Google needs a JPG or PNG between 10KB and 5MB. Screenshots, logos and images pulled from a website often fail on one of those. A photo from your phone camera almost never does.

An update says "Didn't publish". The reason Google gave is shown on the update itself. Beside keeps the photo, so adding a fresh one and waiting for the next run is usually enough.